Wednesday, July 18, 2007

I can see you really got a crush on me

I'm sick of Gwen Stefani's "The Sweet Escape"--don't get me wrong: it's not a bad song, but it's been overplayed so much for so long that I automatically switch away from it any time it comes on the radio or TV. Blame "Sweet Escape" fatigue for me running into the arms of the Audio Club's "Sumthin' Serious" if you will, but it's genuinely a good song. It sometimes feels like this band and this song have been around forever, but this American duo--one woman singer and one male rapper--have still not got a real hit out of it, and might never do so.

Sumthin' Serious--sure, there's rapping, but it's basically comedy rapping. And sure, the chorus has the female singer doing her best to rip off Gwen Stefani, especially in the post-chorus (is there a proper term for that?), where she starts spelling--but this is such a cute song! Poppy electronic beats, like if bubblegum pop incorporated a little rap and a little electro, make up most of the music, and I'm always up for cute synthesizers. Even if it is derivative, it still manages to sound fresh (though possibly that's more a reflection of the template it comes from not being exhausted yet and still sounding different from most of what we hear on the radio). Some people will find it annoying. I think it's adorable (though I could do with less of the rapping and they could've thought of a better way to end the song; it fades out at a point where it feels like it should keep going).

To buy the Audio Club's debut single "Sumthin' Serious," go here (physical) or here (digital). It's also available in iTunes stores around the world.

Next up: maybe an Australian singer.

4 comments:

Adem IAR said...

That's actually very cute innit? Cannot stand the way the guy says "serious" as if he's Nelly or something, but otherwise it's very fun.

Couldn't agree more on the Gwen front, that song was great the first 8 times but after that it's sort of like chewing gum that lost it's flavour long ago.

Poster Girl said...

I know what you mean! I think just about everything I like about this song comes from the girl--maybe she should go solo? And yup, definitely agree on Gwen.

J'ason D'luv said...

I think I read somewhere that "The Sweet Escape" was the best-selling single of the year, so far... that made me wonder about Rihanna, but I guess Gwen's song has been available for a longer stretch of time....

Poster Girl said...

It really does feel like it's been around for a long long time, and is still get played a good deal, so I guess it could be...