Can't explain my position, or the condition I'm in

Hey hey, all the way
Dee-jay, let it play

Enrique Iglesias is trying to kill me.



After Insomniac's underperformance in some quarters and the less-than-thrilling "Dónde están corazón," I thought we might have lost Enrique the fun popstar for good. I should never have doubted him.

Last year's "Do You Know (The Ping Pong Song)" nearly gave me a heart attack with its cuteness, its unashamed poppiness, and its perfection--how on earth am I supposed to cope with a song like this newly leaked one, taken from the upcoming re-edition of Insomniac (coming out in a few days in France and I presume later in the rest of the world)? Imagine if crunk were cute; it might sound a little something like this--these are cute synths, but sharp ones too, ones with bite. Though I thought "Push" from Insomniac was fine (I didn't hate it like so many people did), writer and producer Steve Morales, who also gave us Enrique songs like "Escape" and "Don't Turn Off The Lights," must have realized that that might have been pushing Enrique a little too far into urban territory, so he's kept up his use of those sharp synth pulses but instead put them into the service of a much poppier song, a fun upbeat semi-danceable one with a much more typical Enrique vocal melody over the top. Enrique's voice has always lent itself to intimate moments, but he's done more than a few songs that you can imagine blaring out in a stadium (with loads of people singing along), and this new track allows for at least a few moments with a feeling like that, particularly the movie-theater-testing-sound-system electronic effects at the beginning, which are accompanied by synth beeps which return for the chorus and a shout from Enrique.

This new song is an example of great crisp (and cute!) production at work, sharp, every little detail in place (it's so tempting to go through and list off all the elements I love), no time for anything that won't further the song to the utmost but resulting in something that still feels spontaneous, fun. Like "Do You Know," it's not a song I expect most people to love as much as me, but also like "Do You Know," it's a song that does everything right to get me falling head over heels in love.

The French re-edition of Enrique Iglesias's album Insomniac (due out this Tuesday, and presumably taking advantage of his success with the made-into-a-duet version of "Tired Of Being Sorry" with Nâdiya), go here (physical); as I said, though, I presume the album's being re-released elsewhere eventually too. Since this song is going to be a single, it'll only be posted for a short time.

Next up: maybe something French.